Advertising
Mobile Street Projection
A projector-equipped Tesla takes environmentalism to the streets.
Read Sami Emory’s article on Creators Blog>
Body Fit Light Show
Découvrez le dernier clip de UZ featuring Marvin Gofin and Chakal.
The Death of Dating
The downtown business commission in Halifax, Nova Scotia, created this video to get you to buy one of its date-night packages. But it might force you to give up dating altogether.
Read more in Adweek’s article>
Bringing ‘Killing Jesus’ to life
Artist Sam Spratt, known as the the digital Da Vinci, was commissioned to create imagery to help advertise the upcoming three-hour event series Killing Jesus for the National Geographic.
Cryptic Colour
Say it with colour campaign.
Armstrong – 7 yellow Jerseys then nothing.
Jackson and his bleaching.
Maradona’s coke abuse?
Monica and the other white stuff?
Similar idea from another campaign, this time the Hulk.
Do you see it yet?
To test how good looking their new car is Skoda subtly change the scenery around the car. Quite clever really, except it was movement that was the distrafction, not the car.
Forget About Replacing it
8-Bit Walter
Sony’s limited-edition Breaking Bad box set allows you to pick Walter White’s brain (no, really).
Super Tape Poster
Space Fart
Ad not for Haynes Baked Beans of course, but Cinesite special effects company.
Good Use of Shit
Night Surfing
Strongbow Australia welcome in summer with some neon lit night surfing.
The Both of You
It’s been around a while and won a load of awards. Mainly because it had an intrinsic truth at the heart of it – great communication always does. Too few insights are found and used properly, this was one case where they got it right. Well done Dove.
Mad Bulb
Adopting the Economist poster campaign to good effect.
BMW Plug Mercedes
To their own advantage of course.
Snickers Transformation
Another series of print executions from the Snickers transformation campaign. The depth and variety show just how strong this approach is for the brand.
Here’s some previous Snicker posts Hungerlapse and Brady Bunch TV.
Here’s some TV that I particularly like in this campaign.
Climate Challenge
Blind Spot
VW warn people of the dangers of the driver’s blind spot using the ipad.
Lavish Dreaming
Moscow Property developers Dronstoy developed this 4 minute film to sell their dream using dreams. More filmic that dream for me, with all that owning a property in Moscow provides sown into the flow.
Bad Mouthing
Tooheys lets your mouth loose and gives it a voice.
Cheese is Cheese
Obviously not when it comes to Jarlsberg.
Make Every Yard Count
In a country of a billion, a young cricketer in India never looks at a lack of space as a problem. He looks at it as an opportunity. An opportunity to hit the ground harder, to run faster, to jump higher and stand taller.
Promotional ad by Nike aimed at one of the most passionate audiences of cricket. I particularly like the way it is edited to the music.
Diva Poster
Don’t have anything on who did this. Quite like it though.
Dressgate
London Tube Test
Released as an online tease a couple of years ago by CBS Outdoor, evidently there are 75 different London Underground stations represented in there. Even though it’s been around for a couple of years I still can’t seem to find a definitive list of all the stations anywhere – perhaps you can still win prizes.
The one below is version two. This evidently has 100 underground, overground & DLR stations cryptically represented.
Here’s a detailed map that shows all the stations in the London area.
Exercise poster
Nice thought even if it is photoshopped.
Sound Work Motto
Atomic Clown
Always loved this image, the mash up of fear, laughter and destruction always appealed to me.
Homer’s Heaven
It’s Your Funeral
Guerilla Marketing
Have a Break
Hungerlapse
Lovely extension thought to the Snickers Brady Bunch TV ad I posted a while back.
Postpartum: The Musical
Taking satirical content into a sensitive area. Helloflo is a women’s health company dedicated to helping women and girls navigate all stages of life. Brands included Always, LUNA, and Bamboobies.
The Fortitude Bear
To launch the Sky Atlantic series ‘Fortitude’, promoters let an animatronic polar bear loose in London.
Hair Control
I think it might have been better with French riot police.
Hot Flyover
Real or photoshop? The latter me thinks.
Martin Lends His Voice
Martin Scorsese does the voice over for the latest iPad commercial. Somehow I believe what he says.
Like The Colour?
Selling Houses Creatively
Celebrating Year of the Ram
Illuminated Concept
Really great poster for a torch.
Chaser Brand
The students who did this are probably well into their careers by now, but lovely use of livery design.
Whatever, USA
Coming round again this year, three day party thrown by Bud Light. Creating an annual event is a great thing to do for your customers if you can afford it. Not sure I”d want to go myself.
Easter’s Here Already
Beer Busters
A recent blog by Coley Porter Bell on top beer campaigns, listed WCRS’s Carling Black Label campaign as the top, and the famous award winning ‘Dambusters’ as the pinnacle of its product. The creative team Kes Gray and Jon Greenhalgh are old friends of mine, so well done boys. It’s tough staying in the memory of a high turnover industry.
Red Bull at it Again
Definitely a Honda rip off and enjoys the benefit of video editing, but still a entertaining combination of human stunts and inventive Heath Robinsonesque engineering.
Choose the Right Words
Author Aliya Whiteley asks, when many turns of phrase have become trite as a result of the constant bombardment of advertising, how do brands make words work for them?
Things We Don’t Want to Hear
Having been a judge for radio awards this strikes a chord with me. These are two short films made by Jim Elliott, the new global chief creative officer of Arnold Worldwide, and voiceover artist Paul Guyet catalogue all those annoying phrases, effects and tricks that the juries of 2015 Radio Mercury Award are just sick and tired of hearing. Quite a clever way of advertising an awards ceremony in its own right.
Things We Don't Want to Hear in a Radio Ad (Part 1) from Radio Mercury Awards on Vimeo.
Things We Don't Want to Hear in a Radio Ad (Part 2) from Radio Mercury Awards on Vimeo.
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